Oktoberfest Clothing is not just a festival—it’s a tradition steeped in culture, history, and of course, fashion. As 2025 approaches, festivalgoers are gearing up for Munich’s grand celebration and regional Oktoberfest events around the world. One question continues to dominate style circles: Which Oktoberfest clothing brands are trending in 2025?
Let’s explore the top names that combine tradition, authenticity, and fashion-forward thinking to define Oktoberfest style this year.
1. Alpen Lederhosen – Timeless Craftsmanship, Modern Appeal
AlpenLederhosen is making waves in 2025 with its meticulously handcrafted lederhosen and dirndls. The brand is favored by those who want to honor Bavarian heritage while embracing modern tailoring and detailing. Their use of traditional materials—like real leather and embroidered wool—makes them a staple for purists and stylists alike.
2. Angermaier Trachten – Where Tradition Meets Glamour
Angermaier has long been a leader in the Oktoberfest fashion scene, and 2025 is no different. Known for its premium dirndls with rich detailing and elegant flair, the brand is especially loved by women seeking graceful silhouettes. Their men’s collections are equally rooted in authenticity with a polished finish.
3. Krüger Dirndl – Feminine, Flirty, and Always Festive
Krüger Dirndl continues to shine in 2025 for women who want to turn heads at the Wiesn. Featuring vibrant fabrics, intricate lace, and modern cuts, this brand caters to festivalgoers who want a mix of romance and edge in their attire. Perfect for those seeking elegance without compromising on fun.
4. Stockerpoint – Accessible Fashion for All
A favorite across Europe and now trending globally, Stockerpoint remains one of the most reliable Oktoberfest brands. Their collections offer everything from traditional bundhosen to chic mini-dirndls. With a variety of price points and sizes, it’s a go-to brand for first-timers and regular attendees alike.
5. Spieth & Wensky – Durable and Designed to Impress
Spieth & Wensky is beloved for offering sturdy, traditional outfits that don’t cut corners on comfort or authenticity. Their lederhosen sets and embroidered blouses are ideal for long festival days. In 2025, their modernized vests and fitted jackets are especially in vogue.
6. Wiesnkönig – Bold Designs, Celebrity-Approved
Wiesnkönig is the fashion-forward answer to traditional Oktoberfest clothing. Worn by celebrities and influencers, the brand brings a contemporary flair to dirndls and vests. Their standout detailing and limited-edition collections are turning heads in 2025.
7. Ludwig & Therese – Luxe and Limited
For those willing to splurge, Ludwig & Therese continues to dominate the high-end Oktoberfest market. Their exquisite materials, rare embroidery, and rich colors make their pieces timeless. This brand is all about individuality and elegance, offering curated seasonal collections.
8. Heimatliebe – Small-Batch, Heartfelt Tradition
Heimatliebe is trending among conscious buyers in 2025 for its dedication to sustainable materials and local craftsmanship. Their clothing carries the spirit of small-town Bavaria with hand-finished details that bring heritage to life.
9. OS-Trachten – Affordable, Authentic, and Stylish
New to the trending list this year is OS-Trachten, a brand that’s gaining popularity thanks to its well-priced and genuinely traditional offerings. Their bundhosen and cotton shirts for men are especially popular this season.
10. Bergweiss – Earthy, Eco-Friendly, and Evolving
Bergweiss is pushing the boundaries of Oktoberfest fashion with its eco-friendly approach. Using natural dyes and organic textiles, the brand offers earthy tones and rustic finishes that appeal to nature lovers and sustainability-minded shoppers.
Final Thoughts
The Oktoberfest fashion scene in 2025 is all about balance—between tradition and modernity, simplicity and flair, sustainability and craftsmanship. Whether you prefer a classic look or want to experiment with colors and cuts, these trending Oktoberfest clothing brands offer something for everyone.
From handcrafted lederhosen to ornate dirndls, the brands mentioned above will ensure you not only dress the part but also feel connected to a centuries-old celebration of Bavarian culture. So raise your stein, strike a pose, and celebrate in style this Oktoberfest!
