You’ve heard it said that you shouldn’t use AI for SEO. You’ve also heard it said that AI is the magic touch to get SEO going. Both are potentially true. You just need to know what to do. For instance, you should never let AI fully generate content for you. It’s not going to do […]

Marketers love a good buzzword. Every few years, something comes along that promises to “change everything.” Usually, it doesn’t. But this time, it might. Artificial intelligence isn’t just tweaking the edges of digital marketing; it’s quietly overhauling how search works. That’s where AI for SEO comes in. It’s not a shiny add-on or a quick […]

Every once in a while, something drops online that makes everyone stop mid-scroll. Sora did that. OpenAI’s new text-to-video model doesn’t just make short clips — it makes cinema. Think perfect lighting, realistic motion, and shots that look like they belong in a high-budget campaign. And while the internet’s been busy arguing whether Sora means […]

Some “digital marketing” “experts” (note the double use of quotation marks) would have you believe that AI is the solution to all of our problems with SEO. Some even claim that, using generative copy, they’ve gotten websites to the top of page one overnight. If they have, those websites that are built with AI content […]