The confectionery world comes with its unique features. The presentation of the products in this world is as important as the taste of the eatables. There is an immense rise in online cookie businesses. For this reason, the design of a cookie box has become a crucial element. The box designs attract customers and enhance the appearance of the product. If in anyway you are related to the cookie business here are some waves-making trends in the world of cookie packaging.
Green and sustainable choices.
Sustainable manufacturing processes are an important requirement of the modern time. For this reason consumers are regularly looking for new and improved ways to pack their products sustainably. Same is the case with cookie manufacturers. They have a double job in hand. One is to pack and present their product effectively. And the second is to make their packages comply with sustainability regulations.
Custom and product-specific cookie boxes.
The retail market is filled with generic options. Custom packaging styles are a stand out trend. Captivating designs of custom food packaging boxes on special occasions like birthdays, weddings or corporate events, add a unique touch. Packaging vendors also step up to this trend. Each day they come up with new and dynamic customization choices for their customers.
Customization also helps in making the box product specific. For example,with the help of customization consumers can make the boxes fulfill unique packaging demands of various types of cookies.
Interactive packaging elements.
Modern consumers like to have a sense of engagement in their product experiences. Interactive packaging is a great way to deliver it. Some cookie boxes come with QR codes that lead customers to a more personal interaction with the brand. This trend is revamping unboxing experiences. It is also helping brands to connect with their customers on a more personal level.
Minimalist Designs
Simplicity reigns in the design of cookie packaging boxes. Clean lines with subtle colors and understated elegance are getting higher appreciation. This approach puts the actual cookie product under the spotlight. It attracts customers who prefer more cultured and refined modifications. These designs look even more classy with the application of fine finishing coats on them. They consume less resources while making. Thus they appeal to the eco conscious consumers as well.
Bold colors and patterns
On the other side of the minimal enthusiasts. Lives the bold and funky clan. Consumers attract them by offering their cookies in vibrant hues. These bold features instantly highlight the boxes in the market. This trend comes more under practice during holidays and festivals. Since these are the times when the celebratory mood of people is on the rise. And every thing that looks happy and colorful instantly attracts.
Innovative shapes
Unusual box shapes instantly attract customers towards themselves. This trend is rapidly on the rise. Modern customers like to find things that they can boost about. They find unorthodox shapes irresistible. Since it gives them something to boost about on their social media handles.
Enhancing Temptation with Transparency
What is more buy-worthy for a hungry customer than a full-scale view of tempting cookies? Consumers bank on this phenomenon and make the best use of transparent custom packaging boxes. These boxes come in two major styles. Partially windowed or entirely transparent. Both styles have their own attractive capabilities. Boxes with windows highlight only the most mouthwatering elements of the products. On the other hand, fully transparent boxes make the products entirely visible. Presentation is key for artisanal kitchens. This is why they make the best use of this style of packaging.
Cultural and earthy touches
People like to buy things that they believe are handmade. Reflecting culture and hand craftsmanship via cookie boxes is a trend that is gaining rapid momentum. Boxes that feature traditional patterns or come with minimum machine-made signs are highly appreciated by customers. Such boxes connect very well with people who like to remain simple and grounded. People who value authenticity and craftsmanship also like this type of packaging. This trend caters to all types of cultures and makes them known to a broader audience. It also tags a unique story behind every cookie packaging box that customers like to know about.
Luxury packaging
The demand for classy and expensive packaging styles for cookies is also on the rise. Mainly because modern customers like to use things that look lavish. Cookie businesses know that in order to justify high price points of their products, they will need high end packaging. For this reason lavish and apparently lavish box packaging is demanded. This trend is more popular amongst brands that offer unique blends of cookie flavors.
Top the trends with your cookie box.
Customer likings towards different types of cookie packaging boxes are changing each day. From sustainable to minimal and then bold. What they like changes every hour. You need to keep constant updates about this change and adapt to it. These rapid switches highlight how important it is to make a memorable first impression on your customers.
Which cookie box trend do you like the most? Comment below and let us know.
