Traditional book signings are often free, relying on the hope that attendees will buy a copy. A more robust commercial strategy, often employed by major book publicity campaigns, is the “Book as a Ticket” model. In this setup, the cost of entry to the event includes a copy of the book. This guarantees a sale for every […]
Author: Smithpublicity
Successful Book Marketing = a Successful Book
Decades of experience have taught established publishing houses that book publicity services are crucial to the titles they release. If you’re publishing independently and weighing your options about marketing or hiring a book publicist, it’s vital to think things through carefully. First off, nearly all successful authors have had publicists promoting their work at some point during […]
How to Evaluate Book Publicists: 5 Questions You Must Ask Before Hiring
Hiring a publicity team is one of the most significant investments an author will make. The right partnership can launch a career, opening doors to speaking engagements and bestseller lists, while the wrong one can lead to frustration, wasted budget, and lost time. To ensure you are engaging with reputable, high-quality book publicists, you need […]
People Often Judge Books By Their Covers
The effectiveness of book marketing companies is impacted by various aspects of your book, one of the more obvious being the cover design. A book’s cover, back cover, title, subtitle, and author photo must be professionally crafted. Insufficient attention to any of these can significantly lessen a book’s potential for success. For this reason, hiring a designer […]